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How To Start An E-Commerce Website
Depending on what you want to do on the internet depends on how e-commerce is described. Most businesses want to sell their products and services on the internet - we refer to this as e-commerce.
Get Your Shopping Cart
After you select a name for your new e-commerce website and purchase a domain you will need to think carefully about which web application you will use. After all, this interface is what your customers will need to navigate to find and order products from your website. There's plenty of choice out there, and if you can't find one you like there is the option of having a custom built solution by web developer.
Some examples of popular shopping cart web applications are :
» OS Commerce
» X-Cart
» SquirrelCart
» Shop-Script
» PHPCart
» OpenCart
» PrestaShop
» Zen Cart
» FreeWebShop
Get Your Web Hosting Account
So you have your shopping cart, and you've got a domain name but now what? Now you need to select the right hosting package for your website. For a list of our available web hosting packages please Click Here.
Website Security & Trust
To be successful, you will need to give your website visitors a sense of security and establish quickly that your a trusted online business. To do this involves two stages, the first being to define a privacy policy so that your customers know how you handle sensitive information.
The second stage is selecting the right SSL Certificate to provide an encrypted method of communication between the visitors web browser and your shopping cart. We recommend the use of an EV SSL Certificate. Find Out More
Extended Validation SSL Certificates give high security web browsers information to clearly identify a web site's organizational identity. For example, if you use Microsoft® Internet Explorer 7 to go to a web site secured with an SSL Certificate that meets the Extended Validation Standard, IE7 will cause the URL address bar to turn green.
Merchant Facilities - Accept Payments
A merchant facility is a gateway that lets you take payments from your customers in real-time and most major banks provide this service. There are also third party solutions available, take your time when finding the right merchant facility for your needs.
Advertising Your Website
So you have built your site, outlined your privacy policy and setup a merchant facility. Your ready to go - but you will need traffic and a great way to get this is with Google AdWords.
Regular Content Updates
It is import to ensure all your website content is up to date and accurate, which means you'll need to regularly review your website for potential content additions and changes. Ensure to engage your buyers, and call them to action with specials and promotional offers.
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